Help us spread the word about the National Vocabulary Championship (NVC). It's easy, run cross-channel spots directing students to this website where they can discover free educational materials and take the online qualifying exam. For every spot you run, you earn points towards cool Sony and NVC merchandise, which you can use as internal or consumer giveaways, or donate to a local educational charity. Click here and sign up today, or contact your GSN representative for more information.
Take the NVC a step further and really drive your business. Use the following tips to make the NVC work for you:
Local Ad Sales
- Perfect for retailers looking to be associated with a strong pro-social/educational message
- Target local advertisers looking to reach high school students and their parents
- Use the prizing you earn as a client gift, or donate to a local school or charity on your advertiser's behalf
- In-store materials to promote the NVC are:
- Posters
- Flyers
- Electronic assets (i.e. web banners)
- Advertisers who sponsored the NVC 2006 include Neutrogena, Quizno's, Orbitz, Sharpie, Mead, Sony, American Heritage Dictionary and Empire Carpets
Marketing
- Associate your local cable brand with a strong pro-social initiative
- Integrate the NVC with an existing Back-to-School Campaign by using our co-branded materials
- Highlight www.WinWithWords.com and its free educational resources, including a video tutorial and downloadable study guides, when promoting your high-speed internet product
- Use the prizing you earn for a CSR incentive, consumer raffle or towards another marketing campaign
Public Affairs
- Run NVC PSA spots to generate awareness of the program and get students, teachers and parents in your community excited about the free materials and the scholarship competition.
- Generate positive publicity and press opportunities in your community
- Demonstrate how cable supports education in the community by distributing test preparation materials to schools in your area
- Donate the prizing you earn to a local school or educational charity
- Strengthen your contacts and position with local community leaders
Timing
- Sell in deadline September 28, 2007
- NVC PSA kit mails September 24,2007
- NVC spots run October 15 - November 30, 2007
- Affidavits deadline (for submission) December 21, 2007
Prizes are generally fulfilled 4-6 weeks after GSN receives and verifies your notarized spot affidavits.
Check out these affiliate photos from last year's NVC Citywide Championships!
